A One-Question Interview with TJ Tucker, TEXAS MONTHLY’s creative director

How did the logo change? 

   There have been three iterations of the TEXAS MONTHLY logo since the magazine started in 1973. The original logo (seen at top) used Pistilli Roman, an existing typeface that was popular in the early seventies. When [former TEXAS MONTHLY art director] D.J. Stout changed the logo in 1990, he asked Dennis Ortiz Lopez to draw something taller and more compressed to achieve a look that he though would look better sitting at the top of a magazine. The ball terminals on the ‘a’ and the ‘y’ lost some of their weight and the letters were noticeably thinner. 
    I began working on the third version in 2008, and much like D.J., I let the previous versions of the logo inspire my decisions. I didn’t want to make drastic changes, but I wanted to add back in some of the character of the 1973 logo, which I loved. We brought back the fatter ball terminals and added very small ball terminals to the serif of the ‘e’ and the lowercase ‘t.’ We also brought back the curve at the top of the lowercase ‘t.’ The differences may seem minor, but to me, it’s the details that complete the experience.